Personal Branding Workshop

Course Duration 1 Day 

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual.
Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With our Personal Branding course your participants will be able to share their vision and
passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.

Course Objectives

At the end of the course participants will be able to :

  • Define your image
  • Control your image
  • Understand how to sharpen your brand
  • Use social media appropriately
  • Manage your brand in a crisis
  • Develop a professional appearance

Course Outline

Defining Yourself (I)

If You Don’t, They Will

Brand Mantra

Be Real

SWOT Analysis

Defining Yourself (II)



Define Your Strengths

The Three Cs

Controlling and Developing Your Image

Clear and Defined

Consistent Image

It Takes a Commitment

Live It Every Day

Personal and Professional Influences

Corporate and Personal Integration

They Will Influence Each Other

Be a Professional

Build Rapport

Sharpening Your Brand


Authenticity Is Key



Appearance Matters

First Impressions

Rise Out of the Crowd

True Reflection

Dress for Success

Social Media (I)

Needs Constant Monitoring


Have an Objective Promote

Social Media (II)

It’s a Tool

Content is King

Have a Gimmick

Don’t Ignore Any Mentions

Brand Management During a Crisis

Caught in a Bad Spot?

Never Burn a Bridge Information

Monitor and Respond

Branding Personality Traits

Identify Your Unique Values

Be Bold

Think Outside the Box


Download this outline as a PDF.

Personal Branding Outline – Full Day