Personal Branding Workshop
Course Duration 1 Day
Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual.
Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
With our Personal Branding course your participants will be able to share their vision and
passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.
Course Objectives
At the end of the course participants will be able to :
- Define your image
- Control your image
- Understand how to sharpen your brand
- Use social media appropriately
- Manage your brand in a crisis
- Develop a professional appearance
Course Outline
Defining Yourself (I)
If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Defining Yourself (II)
Pillars
Passions
Define Your Strengths
The Three Cs
Controlling and Developing Your Image
Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Sharpening Your Brand
Bogging
Authenticity Is Key
Transparency
Networking
Appearance Matters
First Impressions
Rise Out of the Crowd
True Reflection
Dress for Success
Social Media (I)
Needs Constant Monitoring
Security
Have an Objective Promote
Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Brand Management During a Crisis
Caught in a Bad Spot?
Never Burn a Bridge Information
Monitor and Respond
Branding Personality Traits
Identify Your Unique Values
Be Bold
Think Outside the Box
Fail.Learn.Repeat
Download this outline as a PDF.