Marketing Basics Outline – Full Day

Course Duration 1 Day 

Marketing is an essential element for every business. It can be that one missing piece of the
puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability
to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better
understanding of marketing.

Course Objectives

At the end of the course participants will be able to :

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid them

Course Outline

What is Marketing?

What is a Market?

Marketing is Not Selling

Understanding Customer Needs

Defining Your Product Service

Common Marketing Types (I)

Direct Marketing

Active Marketing

Incoming Marketing

Outgoing Marketing

Common Marketing Types (II)

Guerrilla Marketing

B2B Marketing

B2C Marketing

Promotional Marketing

The Marketing Mix





Communicating the Right Way

The Marketing Pitch

Sell Value, Not the Price

Fun and Entertaining is Powerful

Choosing the Right Media

Customer Communications

Give Your Customers a Voice

It’s Not About You, It’s About Them

Every Interaction Counts

Answer Questions Honestly

Marketing Goals

Brand Switching

Repeat Purchases

Brand Loyalty

Inform and Educate

The Marketing Funnel





Marketing Mistakes (I)

Not Taking Social Media Seriously

Not Having a USP

Cross Cultural and

International Translations

Marketing Mistakes (II)

Not Having a Plan

Aiming at Everyone

Not Tracking Metrics

Not Listening to Your Customers

Download this outline as a PDF.

Marketing Basics Outline – Full Day