Marketing Basics Outline – Full Day
Course Duration 1 Day
Marketing is an essential element for every business. It can be that one missing piece of the
puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability
to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better
understanding of marketing.
Course Objectives
At the end of the course participants will be able to :
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognize common marketing mistakes and know how to avoid them
Course Outline
What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product Service
Common Marketing Types (I)
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Common Marketing Types (II)
Guerrilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
The Marketing Mix
Product
Price
Promotion
Place
Communicating the Right Way
The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media
Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
The Marketing Funnel
Awareness
Interest
Desire
Action
Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and
International Translations
Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Download this outline as a PDF.